Communication Skills Training Online 

Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

What Will Students Learn?

• Define the essential pieces of communication
• Customize these essential pieces for your company
• Identify the processes and plans needed for clear communications
• Develop, maintain, and evolve effective content for your communications

Unit 1

Elements of Communication

The unit 1 covers the following topics:

• Key Communication Components
• Business and Marketing Strategy
• Your Mission, Vision, and Values
• Resources
• Public Relations Plan
• Components of Your Public Relations Plan
• Elevator Pitch and Executive Summary
• Delivery Tips

Unit 2

Developing a Communications Plan

The unit 2 covers the following topics:

• Introduction
• Selecting Your Communications Destination
• Choosing a Communications Route
• Establishing a Communications Vehicle
• Choosing the Vehicle
• Setting up Media Guidelines
• Sample Media Guidelines
• Defining Inbound and Outbound Marketing
• The Reasons for Inbound Marketing
• The Five C’s of a Successful Message

Unit 3

Communication Strategies

The unit 3 covers the following topics:

• Setting a Goal for Each Communications Piece
• Setting the Objective
• Building Core Strength
• Key Words and Ideas
• Thinking MEDIA
• Sharing Information Through Media Releases
• Key Pieces of the Media Release
• Communicating Online
• Blogging Tips and Tricks
• Connecting Through Social Media
• The Importance of Social Media

Unit 4

Content Creation for Effective Communication

The unit 4 covers the following topics:

• Using Stories to Communicate
• Polishers and Time Savers
• Enhancing Your Results
• Taking Your Communication Pulse
• Focusing on the Research
• SWOT Analysis
• Maintaining Your Message in Crisis

If you are looking to succeed as a small business owner, manager or contributor of any kind, this course is for you. Upon completion, you’ll benefit from the specialist knowledge and industry insights required to produce masterful communication materials for the benefit of your business. Take your business further, step into a management position or set about starting your own business from scratch. Master the art of powerful message-creation and your only limitation is your own imagination. 

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

• Small business owners looking to maximise efficiency and profitability
• Managers with no formal training in business communications
• Members of the workforce interested in taking on more responsibilities
• Anyone interested in promotion in a small business setting
• Those looking to set up their own business from scratch
• Jobseekers looking to enhance their CVs and employment prospects