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Communications for Small Business Owners
Course Level 3
Study Method Online
Course Duration 200 Hours
Start Date Ongoing
Awarding Body ABC Awards
Pay in Instalment Full Fee £ 395, Deposite £ 95, ( £ 25/month )
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Pay in Instalment Full Fee £ 395, Deposite £ 95, (£ 25/month)
you can pay Staff Training Solutions using payatrader
Course Overview

Communication Skills Training Online 

Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

What Will Students Learn?

  • Define the essential pieces of communication
  • Customize these essential pieces for your company
  • Identify the processes and plans needed for clear communications
  • Develop, maintain, and evolve effective content for your communications
Course Syllabus

Unit 1

Elements of Communication

The unit 1 covers the following topics:

  • Key Communication Components
  • Business and Marketing Strategy
  • Your Mission, Vision, and Values
  • Resources
  • Public Relations Plan
  • Components of Your Public Relations Plan
  • Elevator Pitch and Executive Summary
  • Delivery Tips

Unit 2

Developing a Communications Plan

The unit 2 covers the following topics:

  • Introduction
  • Selecting Your Communications Destination
  • Choosing a Communications Route
  • Establishing a Communications Vehicle
  • Choosing the Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Defining Inbound and Outbound Marketing
  • The Reasons for Inbound Marketing
  • The Five C’s of a Successful Message

 

 

Unit 3

Communication Strategies

The unit 3 covers the following topics:

  • Setting a Goal for Each Communications Piece
  • Setting the Objective
  • Building Core Strength
  • Key Words and Ideas
  • Thinking MEDIA
  • Sharing Information Through Media Releases
  • Key Pieces of the Media Release
  • Communicating Online
  • Blogging Tips and Tricks
  • Connecting Through Social Media
  • The Importance of Social Media

Unit 4

Content Creation for Effective Communication

The unit 4 covers the following topics:

  • Using Stories to Communicate
  • Polishers and Time Savers
  • Enhancing Your Results
  • Taking Your Communication Pulse
  • Focusing on the Research
  • SWOT Analysis
  • Maintaining Your Message in Crisis
Career Path

If you are looking to succeed as a small business owner, manager or contributor of any kind, this course is for you. Upon completion, you’ll benefit from the specialist knowledge and industry insights required to produce masterful communication materials for the benefit of your business. Take your business further, step into a management position or set about starting your own business from scratch. Master the art of powerful message-creation and your only limitation is your own imagination. 

Course Accreditation

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Staff Training Solutions has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Staff Training Solutions to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Who should take this course
  • Small business owners looking to maximise efficiency and profitability
  • Managers with no formal training in business communications
  • Members of the workforce interested in taking on more responsibilities
  • Anyone interested in promotion in a small business setting
  • Those looking to set up their own business from scratch
  • Jobseekers looking to enhance their CVs and employment prospects 
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