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Customer Relationship Management
Course Level 2
Study Method Online
Course Duration 125 Hrs
Start Date Ongoing
Awarding Body ABC Awards
Pay in Instalment Full Fee £ 360, Deposite £ 80, ( £ 28/month )
  • Full Fee: £ 360
  • Discount: £ 161
  • Pay Today: £ 199
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you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 360, Deposite £ 80, (£ 28/month)
you can pay Staff Training Solutions using payatrader
Course Overview

CRM Training

As with many significant undertakings, undergoing a CRM training (even simply considering its implementation) requires learners to analyze technical and complicated systems. This CRM certification online sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

 What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line

  • Analyze the different components of a CRM plan

  • Develop a checklist for readiness and success in CRM

  • Describe how CRM creates value for organizations and customers

  • Consider developmental roles that have the greatest impact on CRM

Course Syllabus

Unit 1

Introduction to Customer Relationship Management

The unit 1 covers the following topics:

  • Different Faces of CRM
  • Evaluation Metrics
  • Privacy Issues
  • Requirement Driven Product Selection

Unit 2

Development of Customer Relationship Management Plan

The unit 2 covers the following topics:

  • Strategies for Customer Retention
  • Customer Scenarios
  • Selling CRM
  • Homegrown vs. Application Service Provider
  • The Development Team
  • Customer Life Cycles
  • Evaluating and Reviewing CRM


Career Path

Strong customer relationships lie at the core of every successful business. By mastering the theory and practical techniques that contribute to customer satisfaction, your career prospects in a customer service setting will improve significantly. Whether looking to climb the ranks to a management position or perhaps take control of your own business, you cannot and will not succeed without a strong grasp of customer relationship management. Strong customer relationships make for strong businesses – it’s up to you to build them. 

Course Accreditation

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Staff Training Solutions has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Staff Training Solutions to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Who should take this course
  • Anyone working in a customer service capacity at any level
  • Managers, supervisors and team leaders looking to lead by example
  • Business owners and entrepreneurs looking to improve service standards
  • PR managers, marketers and business representative at all levels
  • Online business owners with no formal customer service training
  • Anyone looking to give their career prospects a real boost