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Creating and Managing your Corporate Brand
Course Level 3
Study Method Online
Course Duration 200 Hrs
Start Date Ongoing
Endorsed By Endorsed By ABC Awards and Certa Awards
Pay in Instalment Full Fee £ 395, Deposite £ 95, ( £ 25/month )
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you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 395, Deposite £ 95, (£ 25/month)
you can pay Staff Training Solutions using payatrader
Course Overview

Brand Management Certificate Online

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand management certificate online is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.  These branding courses online will get you started on the road to creating a perfect brand.

 What Will Students Learn?

  • Define what a brand is and what branding is about

  • Define various types of brand architecture and brand extension

  • Identify your brand’s products, its features, and their values

  • Write a mission, vision, and style statement for a brand

  • Describe the basics of positioning a brand

  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo

  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points

  • Effectively plan an internal and external brand launch

  • Monitor and evaluate your brand, and understand how to respond to the results

Course Syllabus

Unit 1

What is branding?

The unit 1 covers the following topics:

  • What is a Brand?
  • Characteristics of a Strong Brand
  • Identifying Your Products and Features
  • Creating a Mission Statement
  • Creating a Vision of the Future

Unit 2

Positioning Your Brand

The unit 2 covers the following topics:

  • Writing a Style Statement
  • Developing a Brand Name and Slogan
  • Creating a Visual Identity
  • Understanding Touch points
  • Launching Your Brand

Unit 3

Performing a SWOT Analysis

The unit 3 covers the following topics:

  • Measuring Brand Health with a Balanced Scorecard
  • Middleton’s Brand Matrix
  • Interpreting Evaluation Results
  • Understanding Brand Architecture
  • Understanding Brand Extension
Career Path

Completion of this course will instil you with the targeted knowledge and insights required to maximise the full potential of your business. You will understand the difference branding can make for any business at any level, picking up the skills and confidence to take your business further. Whether already managing your own business or simply looking to get started on your own, knowing how to build and maintain a strong brand image can make all the difference. If you’d rather thrive than simply survive in business, this is the course for you.

 

Course Accreditation

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Staff Training Solutions has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Staff Training Solutions to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Who should take this course
  • Business managers and supervisors looking to contribute to brand success
  • Entrepreneurs looking to grow, develop and improve their businesses
  • Anyone with no formal brand management training or experience
  • Marketers, sales managers and anyone involved in business promotion
  • Members of the workforce chasing new responsibilities and promotion
  • Candidates looking to start their careers at a more advanced level 
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