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Certificate in Creating and Managing your Corporate Brand QLS Level 3
Course at QLS 3
Study Method Online
Course Duration 200 Hrs
Start Date Ongoing
Endorsement Endorsed by Quality Licence Scheme
Pay in Instalment Full Fee £ 158, Deposite £ 38, ( £ 10/month )
  • Full Fee: £ 395
  • Discount: £ 276
  • Pay Today: £ 119
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Pay in Instalment Full Fee £ 158, Deposit £ 38, (£ 10/month)
you can pay Staff Training Solutions using payatrader
Course Overview

Brand Management Certificate Online

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand management certificate online is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.  These branding courses online will get you started on the road to creating a perfect brand.

 What Will Students Learn?

  • Define what a brand is and what branding is about

  • Define various types of brand architecture and brand extension

  • Identify your brand’s products, its features, and their values

  • Write a mission, vision, and style statement for a brand

  • Describe the basics of positioning a brand

  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo

  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points

  • Effectively plan an internal and external brand launch

  • Monitor and evaluate your brand, and understand how to respond to the results

Course Syllabus

Unit 1

What is branding?

The unit 1 covers the following topics:

  • What is a Brand?
  • Characteristics of a Strong Brand
  • Identifying Your Products and Features
  • Creating a Mission Statement
  • Creating a Vision of the Future

Unit 2

Positioning Your Brand

The unit 2 covers the following topics:

  • Writing a Style Statement
  • Developing a Brand Name and Slogan
  • Creating a Visual Identity
  • Understanding Touch points
  • Launching Your Brand

Unit 3

Performing a SWOT Analysis

The unit 3 covers the following topics:

  • Measuring Brand Health with a Balanced Scorecard
  • Middleton’s Brand Matrix
  • Interpreting Evaluation Results
  • Understanding Brand Architecture
  • Understanding Brand Extension
Career Path

Completion of this course will instil you with the targeted knowledge and insights required to maximise the full potential of your business. You will understand the difference branding can make for any business at any level, picking up the skills and confidence to take your business further. Whether already managing your own business or simply looking to get started on your own, knowing how to build and maintain a strong brand image can make all the difference. If you’d rather thrive than simply survive in business, this is the course for you.

 

Course Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Who should take this course
  • Business managers and supervisors looking to contribute to brand success
  • Entrepreneurs looking to grow, develop and improve their businesses
  • Anyone with no formal brand management training or experience
  • Marketers, sales managers and anyone involved in business promotion
  • Members of the workforce chasing new responsibilities and promotion
  • Candidates looking to start their careers at a more advanced level 
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