Call +44 116 3664046
Apply Online
Building a Brand on Social Media
Course Level 1
Study Method Online
Course Duration 80 Hrs
Start Date Ongoing
Awarding Body ABC Awards
Pay in Instalment Full Fee £ 180, Deposite £ 40, ( £ 14/month )
  • Full Fee: £ 180
  • Discount: £ 81
  • Pay Today: £ 99
Pay in Full
Get £ 81 Discount Pay Today £ 99
you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 180, Deposite £ 40, (£ 14/month)
you can pay Staff Training Solutions using payatrader
Course Overview

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

 What Will Students Learn?

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy
Course Syllabus

Unit 1

An Introduction to Brand Building through Social Media

The unit 1 covers the following topics:

  • What is Branding?
  • What is Social Media?
  • What is Social Media Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Unit 2

Creating Brand-Focused Messages

The unit 2 covers the following topics:

  • Two-Way Communication
  • Building Customer Trust
  • Developing a Communication Strategy
Career Path

Upon completion of this course, your new skills and talents will allow you to excel in one of the most important and competitive contemporary marketing disciplines. Just as the power and value of social media are limitless, so are the career prospects for those with targeted qualifications. Whether working for an established business or setting up your own private firm, a powerful social media branding strategy can make all the difference. This course will prime you and your career prospects for long-term success. 

Course Accreditation

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Staff Training Solutions has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Staff Training Solutions to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Who should take this course
  • Business owners and managers with no formal social media training
  • Marketers, sales managers, PR professionals, consultants
  • Anyone looking to start and market their own business from scratch
  • Lower-level marketing employees in pursuit of promotion
  • Employees at all levels looking to gain new skills and talents
  • Jobseekers looking to secure marketing roles at any level