|Course Level||Level 7|
|Course Duration||400 Hours|
|Endorsed By||Endorsed by Quality Licence Scheme|
|Pay in Instalment||Full Fee £ 440, Deposite £ 128, ( £ 26/month )|
Enrol online with Staff Training Solutions, for the opportunity to earn a Level 7 Diploma in Professional Marketing. This advanced marketing course is suitable for newcomers and established marketing personnel alike, providing an in-depth overview of the sector and its functions. Each of the 22 course units covers a different topic or knowledge area, including market research, consumer behaviour, product development, product pricing strategies, branding and packaging, distribution channels, communication skills and the fundamentals of effective online marketing. Browse our complete range of advanced marketing courses online, or contact the STS team anytime to learn more.
Why Study Marketing?
An endorsed marketing diploma could pave the way for any number of incredible career paths. One of the few things all businesses have in common is their reliance on high-impact marketing activities. Competition is at an all-time high across all sectors, placing even greater emphasis on the importance of effective marketing. Talented and experienced marketing professionals enjoy a diverse range of job opportunities at home and abroad. From public relations management to social media marketing to product development and more, marketing skills are transferable across a long list of specialisms. It’s simply a case of getting your career off to a strong start – precisely where this Level 7 Marketing Diploma could help.
Staff Training Solutions supports businesses, jobseekers and members of the workforce with high-quality distance learning opportunities. Our Level 7 Diploma in Marketing comprises 22 detailed units, covering the topics outlined below:
Unit 1 - Introduction to Marketing
A broad introduction to the marketing profession and detailed analysis of the marketing landscape, touching upon the functions and objectives of major marketing activities.
Unit 2 - Marketing Environment
Examines the various internal and external factors that can influence marketing decisions and subsequent initiatives, along with the different types of environments in marketing.
Unit 3 - Markets and Market Segmentations
Offers a step-by-step guide to market segmentation, how to accurately classify market segments and ensuring marketing efforts target their intended audiences appropriately.
Unit 4 - Consumer Behaviour
A fascinating look at the psychology of the consumer, the various factors that influence purchase decisions and how to conduct in-depth customer research.
Unit 5 - Market Research
Details a series of tools, techniques and strategies for performing important market research, including how to conduct interviews and analyse quantitative data.
Unit 6 - Marketing Planning
Presents an outline of each key stage in creating a marketing plan, the objectives of marketing audits and how to set meaningful goals for a marketing strategy.
Unit 7 - Product Development and Product Lifecycle
In-depth analysis of the product lifecycle and its primary phases, with guidelines for strategic concept vetting and pre-launch product testing to assess demand.
Unit 8 - Product Pricing Strategies
Familiarises candidates with several standardised product pricing models, the importance of strategic pricing and how various costs must be factored into a pricing structure.
Unit 9 - Branding and Packaging
Covers the functions and objectives of packaging beyond product protection, while discussing the cornerstones of a high-impact business branding strategy.
Unit 10 - Channels of Distribution
Analysis of the advantages and disadvantages of primary distribution channels, the benefits of multi-channel distribution and the importance of supply chain efficiency.
Unit 11 - Promotion Mix
Includes a detailed breakdown of the promotion mix and its components, discussing the goals and functions of promotion as part of the wider marketing mix.
Unit 12 - Personal Selling and Sales Promotion
Discusses the art of personal selling and the importance of confidence in sales, detailing the characteristics and personality traits of the influential salesperson.
Unit 13 - Advertising and Publicity
An introduction to public relations, advertising and general publicity topics, including the importance of generating positive PR and how to influence public opinion.
Unit 14 - The Importance of Body Language in Sales
Details the extent to which body language and nonverbal communication can have a major impact on interpretation, and how to leverage their full potential.
Unit 15 - Building Relationships for Success in Sales
A look at the customer-first sales and marketing methodology, along with tips and guidelines for establishing meaningful and mutually beneficial customer relationships.
Unit 16 - Telemarketing
Examines the role of telesales and telemarketing for the modern business, presenting tips for effective pre-call planning and a guide to writing telesales scripts.
Unit 17 - Preparing for Sales Presentations
Provides practical advice for putting on more effective presentations, how to deliver a business proposal and approaching every sales presentation with confidence and optimism.
Unit 18 - Techniques for Maximum Sales
Focuses on tried, tested and trusted techniques for closing more sales, maximising the value of every sale and boosting personal productivity for improved sales skills.
Unit 19 - Creativity and Innovation
Includes guidelines for nurturing innovation and creativity in a team, activities for generating ideas and how creativity often holds the key to a successful marketing strategy.
Unit 20 - Creating a PPC Campaign
A crash-course introduction to paid search marketing, detailing how to launch a successful Pay Per Click marketing campaign and continuously track/optimise its performance.
Unit 21 - Building a Brand on Social Media
A detailed introduction to social media marketing, the use of social platforms to reach potentially huge audiences and the unique influence of social media over consumers.
Unit 22 - Search Engine Optimisation (SEO)
Discusses the functions and objectives of SEO, the foundations of an effective search marketing strategy and the importance of intelligent keyword analysis.
Talented marketers have the freedom to pursue an extensive range of employment opportunities on a global basis. Some pursue high-profile positions with major employers – others launch their own marketing consultancies and enjoy the perks of self-employment. Earnings potential in the field of marketing is huge, with incredible career development options available for ambitious candidates. Salaries of £25,000, £50,000 or even £100,000 are commonplace at executive level.
At the end of this course successful learners will receive a Certificate of Achievement from Endorsed Certificate from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the Endorsed Certificate from the Quality Licence Scheme. This means that Staff Training Solutions has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 7 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. Endorsed Certificate from the Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
Endorsed Certificate from the Quality Licence Scheme have long-established reputations for providing high quality vocational qualifications across a wide range of industries. Endorsed Certificate from the Quality Licence Scheme combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, Endorsed Certificate from the Quality Licence Scheme also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Staff Training Solutions provides innovative and accessible online courses for the benefit of businesses, jobseekers and members of the workforce. Our endorsed Level 7 Diploma in Marketing could be the ideal training programme for:
It takes just minutes to enrol and all learning materials are included in the initial fee for unbeatable value for money. Sign up with Staff Training Solutions today, or contact our admissions team if you have any questions.