|Course at QLS||Level 6|
|Course Duration||500 Hours|
|Endorsement||Endorsed by Quality Licence Scheme|
|Pay in Instalment||Full Fee £ 270, Deposite £ 54, ( £ 18/month )|
A Professional Diploma in Marketing (Level 6) could be all that stands between you and the job of your dreams. Enrol with Staff Training Solutions today, for the opportunity to fast-track your career with an endorsed Level 6 Diploma in Professional Marketing. This intensive online marketing programme takes place over a series of 17 units, each covering a different topic or knowledge area. There are no deadlines to worry about and your assigned tutor will provide all the support you need to successfully complete your studies. Course content covers market segmentation, customer behaviour analysis, market research, product development, distribution channels branding and packaging, product pricing and an introduction to digital marketing. Sign up online and get started today, or contact for the STS admissions team for more information.
Why Study Marketing?
Marketing is one of the most diverse and dynamic of all professions. All businesses without exception market their products and services to a target audience, in order to attract customers and close sales. Irrespective of company size and type, marketing holds the key to engaging an audience and securing its business. This is where the skills of talented marketing personnel are invaluable, helping large and small businesses alike engage their audiences. To study marketing is to take a fascinating journey into the psychology of the consumer, building an understanding of how people make decisions to purchase products and services. After which, career opportunities spanning almost all sectors are wide open on a global basis.
Staff Training Solutions has an extensive library of marketing courses for newcomers and experienced professionals. This endorsed Level 6 Marketing Diploma comprises 17 units and covers the topics outlined below:
Unit 1 - Introduction to Marketing
The course opens with a fascinating trip journey through the contemporary marketing landscape, examining the objectives of marketing activities and the differences between marketing and selling.
Unit 2 - Marketing Environment
Explores the various factors and pressures that can influence the effectiveness of a marketing strategy, introducing internal environments, external environments and micro environments.
Unit 3 - Markets and Market Segmentations
Discusses the importance of strategically segmenting markets and using highly-targeted marketing campaigns to appeal to consumers within identified subgroups.
Unit 4 - Consumer Behaviour
A look at the psychology of the consumer and the various factors that influence the purchase decisions of buyers, also covering the different types of customer personalities.
Unit 5 - Market Research
Tools, techniques and guidelines for conducting effective market research, along with how to analyse the data collected and plan appropriate marketing activities accordingly.
Unit 6 - Marketing Planning
A step-by-step guide to developing a high-impact marketing strategy is provided, covering goal setting as part of the planning process and how to assess current marketing activities.
Unit 7 - Product Development and Product Lifecycle
Candidates are taken through each major step of the product development process, examining each stage of the product lifecycle and introducing concept testing.
Unit 8 - Product Pricing Strategies
Outlines several common pricing strategies and models for calculating pricing structures, along with the costs that must be factored in when pricing products or services.
Unit 9 - Branding and Packaging
Assesses the extent to which product packaging is a major influence on purchase decisions, while discussing the importance of branding for successful sales and marketing.
Unit 10 - Channels of Distribution
Covers a series of supply chain and logistics topics, including the selection of distribution channels, the potential benefits of omnichannel product distribution and more.
Unit 11 - Promotion Mix
Candidates consider the differences between promotion, marketing and selling, with a detailed presentation of the promotion mix and each of its individual stages.
Unit 12 - The Importance of Body Language in Sales
The use of body language as a major sales and marketing tool is then discussed, highlighting the importance of correctly interpreting and utilising nonverbal communication.
Unit 13 - Techniques for Maximising Sales
A selection of practical tips and pointers for becoming a more confident and effective seller, the importance of confidence in selling and guidelines for boosting personal productivity.
Unit 14 - Creativity and Innovation
Examines the roles of innovation and creativity in both product development and marketing, introducing several activities for inspiring individuals and teams to think more creatively.
Unit 15 - Creating a PPC Campaign
Details and discusses the cornerstones of an effective Pay Per Click marketing campaign, along with the criticality of strategic keyword selection and tips for boosting ROI.
Unit 16 - Building a Brand on Social Media
A fascinating look at how social media has transformed the global marketing landscape, discussing how to get the best out of any Social Media Marketing (SMM) campaign.
Unit 17 - Search Engine Optimisation (SEO)
The course concludes with a look at SEO as the primary driver of web traffic worldwide, tips for boosting exposure and how search rankings can make or break any business of any size.
The transferable nature of marketing skills to most sectors and business areas allows qualified candidates to explore a diverse range of job options. From traditional marketing to brand strategy development to SEO and social media marketing, opportunities are endless for the skilled marketer. There are also countless options available for those interested in starting their own businesses, or would like to work as a self-employed contractor or freelancer. It is a field known for its high earnings potential, plus the dynamic lifestyle that often accompanies a high-profile career in marketing.
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Staff Training Solutions has an extensive range of online programs available for new and experienced marketing personnel. Our Level 6 Marketing Diploma may prove of particular interest to:
Our flexible online courses are suitable for even the busiest lifestyles – no deadlines and no time restrictions. Enrol online to get started, or contact the team at Staff Training Solutions to learn more.